he Senior Product Marketer drives the marketing strategy and go-to-market execution for NTUC LearningHub’s training programmes. This role works closely with Product, Sales, and external partners to develop effective campaigns that generate leads, support revenue targets, and strengthen market positioning.
Key Responsibilities - Optimise performance marketing campaigns across key platforms such as Google, Meta, TikTok and LinkedIn to drive lead generation and programme enrolments.
- Work closely with Product Marketing and Acquisition teams to strategise, develop and implement integrated marketing campaigns and assist with community-related marketing initiatives.
- Support the Sales team with effective sales enablement materials (e.g. brochures, placemats, and marketing collaterals) to improve customer engagement and conversion.
- Track, analyse and report on campaign performance, using insights to continuously optimise marketing effectivene...