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The Senior Executive, Marketing supports the Manager, Marketing in the planning, coordination, and execution of day-to-day marketing initiatives for property development projects, with responsibility for leading the operational delivery of assigned marketing activities. The role oversees sales launch preparations, marketing campaigns, and promotional executions by coordinating closely with internal teams and external vendors to ensure activities are implemented smoothly, on schedule, and in accordance with approved plans. The Senior Executive is involved in creative development coordination, competitor and market information gathering, and post-campaign reporting, providing practical insights to improve execution effectiveness and support the achievement of sales targets.