Role Overview :

Performance Marketing Specialist to join our growth marketing team, with a strong focus on Google Ads and Meta (Facebook/Instagram) Ads. This role is critical to driving high-quality traffic, conversions, and revenue growth across Nykaa’s online platforms. The ideal candidate has hands-on experience managing large-scale paid campaigns, a strong analytical mindset, and a passion for optimizing ROI

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Job Descriptio

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1. Paid Media Strategy & Execu
tionPlan, launch, and optimize paid campaigns on Google (Search, Display, YouTube, Shopping) and Meta (Facebook, Instagr
am).Build full-funnel paid media strategies aligning with marketing and business go
als.Conduct extensive keyword research and audience segmentation to drive relevant traf

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2. Performance Optimiz
ationMonitor daily campaign performance against key metrics: CTR, CVR, CPA,
ROAS.A/B test creatives, ad copies, and audience segments for continu...