The Core Responsibilities!
Work with marketing, sales, and credit leadership to define the overall growth marketing strategy with an emphasis on both paid and non-paid channels, partnerships and referral strategies. Operate with a growth experimentation mindset grounded in data to identify opportunities to improve key conversion funnel metrics (e.g., site traffic, lead conversion, application volume) through a range of strategies and implement tactics Lead website design and development resources to identify, build, and launch improvements to websites and landing pages and calculators, driving improved conversion, developing a deep understanding of our target consumer and their path to purchase. Strategize, design and establish lead nurture campaigns, leveraging both online and offline tactics i.e. CRM, direct mail. Through ongoing testing and experimentation, identify areas of opportunity and implement improve...