Assistant Vice President Marketing

The Assistant Vice President Marketing is a senior leadership position within a leading B2B exhibitions and conferences business in Dubai, UAE. The role focuses on developing and executing integrated marketing strategies across a portfolio of large-scale events to drive visitor acquisition, exhibitor demand, brand positioning, and commercial revenue growth. The incumbent will lead and scale a high‑performing marketing team while overseeing campaign planning across digital marketing, content marketing, public relations, partnerships, and brand strategy. Responsibilities include leveraging data analytics, customer insights, and emerging technologies, including AI tools, to optimize campaign performance and marketing ROI; managing marketing budgets efficiently; building strategic partnerships with media organizations and industry bodies; and ensuring measurable commercial outcomes from all marketing activities. The position requires stron...