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Job Description
:Job description
The Senior Marketing & Brand manager will lead the development and execution of integrated marketing strategies that strengthen Sun Life’s brand positioning, drive customer engagement, and support business growth. This role is responsible for shaping brand narrative, overseeing campaign execution, and ensuring consistent brand experience across all touchpoints.
Preferred skills
Brand Analytics, Social listening and monitoring skills, Campaign execution in events, sponsorships and partnerships
Qualifications
5 to 10+ years in marketing industry. Preferably have experience in Financial Services, InsurTech, Marketing agencies or highly regulated industries.
Responsibilities
Set up brand health tracker for mainland china and lead the survey and ...