Purpose & Overall Relevance for the Organization

The Campaign Management team sits within the Digital Ecosystem Marketing function. This role operates across two dimensions: as the category owner for Outdoor and Trial Running across all eCommerce platforms — driving digital activation, campaign excellence, and commercial performance end-to-end; and as key person for adidas Douyin and Red channels activation, where the role partners with platform counterparts to co-create activations that sharpen brand storytelling while delivering measurable results

Key Responsibilities:

• Category Campaign Management & Execution: Serve as the e-marketing go-to expert and owner for Outdoor and Trail Running across all eCommerce platforms. Lead digital activation to maximize SOV and conversion, synergizing eCom execution with brand communications to drive focused assortment sell-through. Orchestrate inlin...