Role Purpose

The Senior Manager, Creative (Shopper) Spain is responsible for developing, localizing and executing shopper focused content and instore activation assets that bring Coca‑Cola brands to life across the retail and away‑from‑home landscape. This new local role, introduced only in Top 9 markets, enhances local relevance, commercial integration and end‑to‑end creative excellence from sell‑in to shelf. The role ensures local brand plans translate into breakthrough, insight‑driven shopper assets, optimised for POS, retail media, grocery multiples, convenience, forecourts and foodservice outlets. Working within the Spain IMX team, the Senior Manager collaborates closely with local brand teams, Commercial, Shopper, RGM, bottler partners and external agencies to deliver shopper‑ready creative that converts demand into purchase while strengthening brand equity at the point of choice.

Responsibilities

Shopper Strategy & Development

Develop shop...