Job Title: Senior Manager CRM & MarTech (CDP + Microsoft Dynamics Journeys)

Department: Marketing

Role Purpose

Lead the hospitals CRM and MarTech stack to orchestrate patient journeys across channels (Email/SMS/WhatsApp/App), powered by a Customer Data Platform (CDP) and Microsoft Dynamics 365. Own segmentation, personalization, and automation that improve patient acquisition, retention, reactivation, cross-specialty referrals, and overall lifetime value (LTV) while maintaining DPDP Act compliance, TRAI/DLT messaging standards, and alignment with ABDM/NDHM data principles.

Role Responsibilities

1) CDP & Data Architecture

• Design CDP schema mapping (Patient, Appointment, Encounter, Servic...