Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy‑to‑use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto‑based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

What you’ll do

CRM, Loyalty & Lifecycle Strategy

• Develop and own the comprehensive CRM strategy, focusing on customer retention, lifetime value (LTV), and reducing churn.
• Design, launch, manage, and optimize the customer loyalty program/point system, including program structure, value proposition, tiering, benefits, and partner integrations.
• Define advanced customer segmentation and personalization frameworks to deliver hyper‑relevant communications across the user l...