JOB TITLE Data Science Senior Manager | MAF LifeStyle | Lifestyle

ROLE SUMMARY

This role is the primary owner of demand forecasting, demand sensing, demand planning, and advanced customer segmentation capabilities – driving measurable commercial impact across a multi-brand, multi-market retail portfolio spanning UAE, KSA, Kuwait, Qatar, and Bahrain. The role partners closely with brand owners, buying and planning teams.

ROLE PROFILE

• Own end‑to‑end demand forecasting across SKU, category, and brand levels (short, medium, long term), incorporating seasonality, promotions, sell‑through, and external market factors across GCC markets.
• Lead demand sensing initiatives using real‑time POS, digital, and macro signals to anticipate near‑term demand shifts and enable rapid commercial decisions.
• Partner with Buying & Planning teams to translate forecasts into OTB, replenishment, markdown optimisation, and NPI strategies, ...