WHY LALA?

At LALA U.S., we are building brands that sit at the intersection of culture, quality, and growth. As a leader in Hispanic dairy, we have a unique opportunity to serve one of the fastest‑growing and most influential consumer segments in the country.

This role offers the best of both worlds: the opportunity to apply best‑in‑class CPG marketing fundamentals while operating in a fast‑paced, entrepreneurial environment where ideas move quickly and impact is visible. You will lead high-impact initiatives, work across key growth channels, and gain meaningful exposure to senior leadership.

JOB PURPOSE (SUMMARY)

The Manager / Sr. Manager, Integrated Marketing & Activation leads the Commercial Activation & Engagement team and serves as the commercial activation quarterback between Marketing (Brand, Shopper, Digital) and Sales. This role drives integrated marketing strategy and activation planning across Hispanic Specialty Channel (HSC), Modern Trade, a...