Provides strategic leadership by driving a client centric culture that deepens relationships, enhances customer experience, and leverages the broader Bank’s capabilities, insights, and expertise.

Leads the planning, development, and execution of measurable, insight driven marketing and communication strategies that elevate product awareness and consideration, directly supporting sales and revenue goals for Insurance products.

Leverages deep consumer, market, and product expertise to shape compelling value propositions and position Scotiabank’s Insurance offerings uniquely and competitively across priority customer segments.

Guides the strategic direction of marketing planning through ongoing monitoring of consumer sentiment,market conditions, competitive activity, and nearterm commercial opportunities, improving agility and opt...