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About the Role
Riders are the operational backbone of our business. Because retaining an active rider is exponentially more cost-effective than acquiring a new one, this role is critical to our global efficiency and bottom line.
As the Senior Manager, Rider Retention, you will own the strategic oversight of rider reactivation and retention across all Pandora (foodpanda, Yemeksepeti, foodora) markets. You will spearhead the global rider retention and loyalty platform, manage multi-million dollar incentive budgets, and use advanced A/B testing to optimize our incentive structures. Your primary goal is to reduce rider churn, maximize the ROI of our reactivation campaigns, and drive up our overall reactivation to churn percentage.
What You Will Do
Pandora Reactivation Strategy: Design, spearhead, and execute rider reactivation campaigns across all Pandora markets.
Budget & Targ...