Job Title: Senior Manager – SME Cards Portfolio Growth, Customer Lifecycle & Engagement

Employment type: Contract (On-site)

Contract length: 12 months

Location: Riyadh/ Jeddah, KSA

PURPOSE OF THE PROJECT

The Senior Manager – SME Cards Portfolio Growth, Customer Lifecycle & Engagement will be responsible for driving the performance and profitability of the SME Cards portfolio following card issuance and activation.

The role will own the end-to-end customer lifecycle strategy, focusing on increasing card activation, spend, engagement, enrolment, loyalty participation, customer retention, and portfolio profitability.

The individual will design and execute data-driven portfolio campaigns, customer engagement initiatives, spend stimulation programs, and cross-sell strategies to maximize customer lifetime value and wallet share.

Working close...