The Senior Manager/Manager is responsible for developing and executing strategic on-ground initiatives to enhance guest experience, drive in-park revenue, and strengthen brand storytelling. The Senior Manager/Manager will lead a team to deliver activations, and events while collaborating cross-functionally with operations, entertainment, retail, and F&B teams.
Responsibilities: - Develop and implement the in-park experience strategy aligned with overall business and brand objectives.
- Design seasonal campaigns, themed activations, and experiential marketing initiatives to drive attendance and spending.
- Identify opportunities to enhance guest engagement through immersive storytelling and innovative experiences.
Campaigns, Events & Activations - Lead the planning and execution of supporting in-park events.
- Oversee all in-park branding elements including signage, installations, digital displays, and themed env...