Job Purpose:

The Senior Marketing Associate for Pizza Hut brand will conduct end-to-end execution of marketing initiatives, campaign launches, brand activities, and consumer insights & research studies across markets. This role is focused on consumer insights and research support, campaign execution, launch planning, and brand management, with a supporting role in reporting and analytics. The role ensures all initiatives are delivered on time, aligned across functions, and executed to the highest brand standards, contributing to the overall marketing objectives and brand growth of the organization.

1. Consumer Insights & Research Support

• Support the design, execution and management of quantitative and qualitative research studies (brand health tracking, concept tests, U&A studies, product and taste tests). Assist in research brief development, questionnaire design, fieldwork coordination and data validation, and coordinate with research agencies ...