Elevate customer engagement with a Senior Marketing Automation & Lifecycle Manager in Canada. Lead lifecycle programs to optimize user interactions and foster long-term growth in this strategic role.
This position focuses on developing and executing lifecycle marketing strategies that enhance customer engagement and retention. You will own the complete customer journey, collaborating closely with Product, Data, and Engineering to create automated, data-driven experiences. Your expertise in Salesforce Marketing Cloud and CRM programs will drive performance and transform traditional marketing into trigger-based engagements.
Key Responsibilities:
• Design and optimize lifecycle marketing journeys for all stages
• Own marketing automation architecture and audience segmentation
• Transition campaigns from batch-based to automated processes
• Collaborate with Product and Engineering teams for activation strategies
• Analyze metrics for continual engagement and conversion...