Responsible for driving the development and execution of marketing strategies for the Testing Bioprocessing product portfolio. Work with various key stakeholders to establish the value proposition and achieve the desired business goals for the Testing Bioprocessing products portfolio. Including Product Management, Sales, Training, Campaign Management, R&D and Digital.
Key Responsibilities:
Product Strategy:
Develop a clear and consistent marketing plan for promoting the bioprocessing products. This plan must be well communicated and executed effectively to achieve the desired business results.
Work closely with relevant business stakeholders, such as sales and key account management, to develop and implement pricing, positioning, and channel strategies for the various global regions and market segments
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