Join G Adventures as a Senior Marketing Data Analyst, where you can leverage data to influence strategic marketing decisions. Collaborate with key stakeholders to enhance campaign performance and customer insights.
In this role, you will derive insights from marketing data and partner with the VP of Global Marketing to shape strategies. You will conduct ad-hoc analyses and drive efficiency improvements while establishing strong data governance practices.
Key Responsibilities:
• Deliver global marketing data analysis with actionable insights
• Oversee campaign performance and optimize marketing strategies
• Develop customer segmentation and advanced analytics models
• Ensure data integrity through rigorous governance standards
• Create detailed reports and dashboards to guide stakeholders
Requirements:
• Bachelor’s degree or equivalent experience
• At least 4 years in data-focused marketing analytics
• Expertise in digital analytics and e-commerce tools<...