Position Overview
Join ResMed as a Senior Marketing Manager focusing on the sleep apnea market in Canada. Drive commercial success through targeted marketing strategies and consumer engagement.
In this vital role, you will lead ResMed's marketing efforts, creating integrated strategies to enhance CPAP adoption and improve patient outcomes. Your collaboration with Sales, Digital, and Product Marketing teams will ensure targeted campaigns that resonate with healthcare dynamics throughout Canada. Measuring success through key performance indicators will be essential.
Key Responsibilities:
• Launch targeted marketing campaigns for diverse audiences
• Align strategic plans with commercial growth objectives
• Influence healthcare provider relationships and market awareness
• Enhance myAir and rePAP program engagement strategies
• Prioritize resource allocation for maximum impact
Requirements:
• Bachelor’s degree; MBA preferred
• ...