The Senior Marketing Officer is responsible for driving corporate and B2B revenue growth for the optical firm through strategic prospecting, relationship management, and conversion of institutional and corporate clients. The role is heavily field-oriented and focused on direct revenue generation, corporate account acquisition, and branch traffic growth, rather than desk-based marketing coordination. Key Responsibilities Corporate & B2B Business Development Identify, target, and acquire corporate clients, institutions, NGOs, schools, and industrial organizations Lead structured corporate sales presentations and negotiations Convert prospects into long-term corporate accounts for optical services (eye tests, corporate eyewear packages, screening programs) Relationship Management Develop and maintain strong relationships with HR managers, procurement teams, and decision-makers in corporate organizations Manage key accounts to ensure repeat business and contract renewals Act as the p...