Position Overview
Senior Analyst β Marketing Platform Operations Job Description Summary This role sits at the core of running data driven, personalized omnichannel campaigns and Next Best Action for sales reps using Salesforce Marketing Cloud (SFMC). The position requires deep expertise in campaign management, marketing data infrastructure, and crosss-ystem orchestration. You will be responsible for designing and executing complex journeys, integrating key MarTech systems (e.g., CRM, Web Analytics, CDP) with SFMC, and enabling global and local teams to activate insights for more precise and impactful customer experiences. A strong, ongoing curiosity about the future of MarTech, AI driven personalization, and emerging campaign technologies is essential to continuously evolve our engagement strategy. Job Description Location: Hyderabad #Hybrid Key Responsibilities Lead the overall strategy, planning, and orchestration of omnichannel campaigns supporting Country and Brand teams with campaign design throug...