Job Description
A client of Insight Global is looking for a Senior Product Manager, MarTech Strategy to join their Technical Product Management team and help shape overall technology strategy while delivering high‑impact software products. This role is both strategic and hands‑on, responsible for defining and overseeing product capabilities that address business and customer needs through strong leadership and cross‑functional influence.
The Senior Product Manager will own the end‑to‑end MarTech and marketing data strategy, including the long‑term vision and multi‑year roadmap across capabilities such as customer data management, identity resolution, personalization and decisioning, segmentation, campaign orchestration, consent and preference management, and analytics. Operating at a portfolio level, this role ensures initiatives are aligned to measurable business outcomes and executed in a scalable, compliant, and integrated way.

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