About Marketing Lab:

Marketing Lab is a performance marketing agency that helps D2C brands scale on their website and marketplaces to elevate their digital presence and drive measurable results. Marketing Lab needs more Meta Superstars!

Role Overview

As a Senior Media Buyer, you will be responsible for planning, executing, optimizing, and scaling paid campaigns on Meta (Facebook & Instagram) for D2C brands.

This role requires strong analytical skills, understanding of creative strategy, and the ability to scale accounts profitably while maintaining target ROAS/CAC.

Key Responsibilities

1. Campaign Execution & Optimization

• Launch and manage Meta ad campaigns (Prospecting, Retargeting, Scaling)
• Set up structured campaigns aligned with brand goals
• Daily monitoring of performance metrics (ROAS, CPA, CTR, CPC, CPM)
• Budget allocation ...