Lead media transformation that drives significant strategic value and impact, rooted in E2E human connections and focused on audience-first within brand and portfolio planning.
Facilitate cross functional collaboration between privacy office, legal, commercial, Ecomm & shopper teams to achieve e2e media strategy while remaining PepsiCo compliant.
Lead Personalisation at scale and consumer data to create better targeting and customised messages for better experiences through every touchpoint.
Embed Growth Navigator framework into media best practices.
Entrench BBI principles to enable media effectiveness.
Co-create best-in-class capabilities with agency partners that build PepsiCo’s pull muscle across the media value chain and enable their best expertise.
Integrate data, reporting and tech for agile data-driven marketing/personalization in service of our media ambitions, and reflective of ...
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