Senior Officer – Customer Lifecycle Management

Department: Customer Experience

Job Overview

We are seeking a data-driven and customer-focused Senior Officer – Customer Lifecycle Management to lead the design, execution, and optimization of end-to-end customer lifecycle strategies. This role will be responsible for driving customer acquisition, engagement, retention, loyalty, and advocacy through data analytics, customer segmentation, personalized campaigns, and cross-functional collaboration. The ideal candidate will combine strong analytical skills with customer-centric thinking to deliver measurable improvements in customer experience and business growth.

Key Responsibilities

• Develop and optimize customer lifecycle strategies across acquisition, onboarding, engagement, retention, and loyalty stages.
• Analyze customer behavior, lifecycle metrics, and engagement data to identify growth opportunities and improvem...