THE COMPANY

Bloom is a digital agency specialized in women's health. We work with pharmaceutical brands in the US market — helping them build compliant, effective, and genuinely human digital presences across the full funnel, from awareness to prescription and retention.

THE ROLE

Our team brings together specialists across paid media, CRM, influencer, web, and data. As our Senior Omnichannel Specialist, you will sit across all of them — taking the strategic direction from above and translating it into coherent, personalized experiences for the two audiences that matter most: patients and HCPs. Your responsibilities include ensuring data flows across both audiences and making sure that field actions inform digital messaging and vice versa.

RESPONSIBILIES

Patient Journey

• Define activation logic for each patient audience segment across paid media, CRM, influencer, and web — what they see, when, in what channel, and based on what...