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Senior Personalisation Lead

Company

VML

Location

london, england

Posted

June 18, 2026

Position Overview

About the Role

We are seeking a dynamic and experienced Senior Personalisation Lead to drive the execution and refinement of our client's personalisation‑led growth initiatives. The Senior Personalisation Lead will translate broad optimisation strategies into effective personalisation programmes, foster a culture of delivering relevant, tailored experiences, and drive measurable business impact through a systematic, data‑driven approach focused on personalisation. This role will work at a high level of detail, implementing and optimising the personalisation framework defined by the Optimisation Principal.

What you’ll be doing:

  • Lead for Global Personalisation Activities: serve as the lead for all global personalisation activities, overseeing daily operations and tactical direction for the client's personalisation roadmap.
  • Develop a deep understanding of the client's business landscape and challenges to identify and drive high‑impact, per...

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