Overview

Lead the strategy, roadmap, and delivery of customer-facing digital commerce and omnichannel products across the SEAO region. Partner with business, technology, design, analytics, and global teams to drive customer experience, conversion, and business growth through data-driven product innovation and AI-powered solutions.

Responsibilities

• Define and execute the digital product vision, strategy, and roadmap.
• Drive customer experience, conversion, and operational improvements through analytics and AI.
• Own the end-to-end product lifecycle from discovery to launch and optimization.
• Prioritize initiatives, build business cases, and deliver measurable business outcomes.
• Leverage customer insights, experimentation, and A/B testing to enhance product performance.
• Lead AI initiatives including personalization, recommendation engines, automation, and digital engagement.