Senior Product Marketing Officer supports the delivery of Acquisition and Existing Client Marketing (ECM) campaigns across various products and business groups, leveraging customer segmentation, insights, and data to maximize impact. It drives strategic marketing and digital experience initiatives, identifies opportunities for testing and optimization, and ensures effective execution through strong cross-functional collaboration.

The role also leads the development of communication strategies and creatives, manages agency partners, and stays abreast of emerging marketing trends. A strong focus on governance, risk management, and compliance is required to safeguard the organization while delivering campaigns that achieve business objectives such as sales growth, customer acquisition, and retention.

Duties and Responsibilities

• Deliver and support Acquisition and Existing Client Marketing (ECM) campaigns for various products and services across busine...