Key Responsibilities

• Advanced knowledge of audience segmentation and targeting strategies, including first‑party data onboarding, lookalike modelling, and contextual targeting.
• Advanced skills implementing and optimising via DV360 and other DSPs (e.g., The Trade Desk, Amazon DSP, Adform) and ad servers (e.g., Campaign Manager 360, Magnite, Hivestack).
• Familiarity with analytics platforms such as Google Analytics, Adobe Analytics, or similar for performance tracking and attribution modelling.
• Leads innovation initiatives, testing new formats (e.g., CTV, audio, DOOH) and emerging technologies.
• Develops and maintains playbooks for campaign setup, optimisation, and reporting.
• Creates programmatic strategic and tactical plans with a focus on driving brand awareness through to conversion‑based objectives.
• Troubleshoots campaigns set up, tag management, brand safety set up, performance and pace fluctuatio...