Responsibilities

• Develop and execute integrated PR strategies aligned with brand positioning, product lifecycle, and commercial objectives
• Build and maintain strong relationships with automotive media, industry journalists, influencers, and key stakeholders; lead media relations to secure high-impact coverage
• Plan and manage media engagements including press conferences, media test drives, vehicle launches, auto shows, and corporate events
• Create and distribute high-quality communication materials such as press releases, media kits, executive speeches, and product narratives
• Monitor and analyze media coverage, industry trends, and competitor activities; deliver actionable insights and PR performance reports
• Lead crisis communication and issue management, including product recalls, safety concerns, and regulatory matters; provide strategic counsel to internal stakeholders
• Collaborate closely with marketing, digita...