We are looking for a Senior Sales Executive (Key Accounts) focused on Modern Trade and General Trade.
Responsibilities - Manage and grow key retail accounts including modern trade and general trade.
- Develop and maintain strong business relationships with buyers and retail partners to drive sales growth and achieve company objectives.
- Conduct regular business reviews with customers to identify opportunities for expansion and performance improvement.
- Analyse sales performance, market trends, competitor activities, and customer insights to identify business opportunities and gaps.
- Provide data-driven recommendations on product assortment, pricing strategies, promotional activities, and shelf optimization.
- Plan and execute account-specific promotions, merchandising activities, and in-store visibility initiatives.
- Ensure proper implementation of POS materials, promotional displays, and planogram compliance ac...