Lead the overall strategy development, annual business planning, and business intelligence for emerging channels. Drive growth and investment efficiency in emerging channels through AOP/ZBB planning, MOR tracking, data insights, and cross-functional collaboration, establishing a sustainable growth model.

1. Emerging Channel Strategy & Planning

Develop mid-to-long term growth strategies and AOP for emerging channels, defining channel role and strategy, growth plan, and resource allocation.

Lead ZBB process, collaborate with finance and sales teams to plan and evaluate investment efficiency.

Establish business review mechanism (MOR) for emerging channels, regularly report channel performance and provide strategic adjustment recommendations.

2. Business Intelligence & Data Analytics

Build the emerging channel Business Intelligence (BI) analytics framework, integrate internal and external data source...