Specialist Brand Communications Lifestyle & Hype
Area: Emerging Markets
Department: Marketing
Direct Reporting Line: Brand Comms Manager Lifestyle EMC
Subsidiary/territory: EM
Grade P1
Location: Cairo, Egypt
Number of Personnel Managed -Direct: 0
Purpose & Overall Relevance for the Organization
Manage the execution of the Global and Emerging Market Central Brand Strategy for THE SPORTSWEAR CATEGORY Implement and execute Sportswear Category Brand Activations (incl. Influencer Marketing) along the defined brand calendar.Embody the brand ethos and understand the Originals audience with intimacy. Key Responsibilities:
Drive the execution of the Sportswear Calendar and drive local market initiatives where relevant to drive sales. Manage assigned MWB (Marketing Wor...