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Role Purpose/Business Unit:
To lead paid digital media strategy and planning that supports Vodacom’s ambition to connect people for a better future by delivering customer-led, commercially focused and digitally enabled marketing outcomes.
As Vodacom continues to grow beyond traditional connectivity into digital services, financial services, fibre, content, enterprise solutions and broader customer ecosystems, this role is responsible for developing paid digital media strategies that drive measurable business impact across brand, acquisition, engagement, conversion and customer value.
The role will provide strategic direction for paid digital media planning across Vodacom’s key business areas, working closely with Brand, Consumer Insights, Product, Digital Channels, Vodacom Financial Services, Fibre, Vodacom Business and ...