Purpose & Overall Relevance for the Organization:
Drive brand excellence to improve sell-through at point of sale by implementing the best and most attractive brand and product presentation/execution to win the consumer. Enhance brand image via excellence at POS across channels.
Key Responsibilities
Plan and develop retail calendar for assigned markets in line with the Global strategy for brand and product campaigns alongside commercial moments to achieve defined business objectives across all consumer touch points (campaigns, promotions, consumer marketing materials, ISC & VM) Execute calendars for assigned markets in alignment with Omni Planning Team, Channels and Partners based on agreed budget available always ensuring a Brand-led proposition across priority doorsExecute campaigns within assigned markets with full alignment between Brand Comms and Digital Teams to ensure ‘one brand’ messageAccountable ...