Overview

The Programmatic Senior Specialist is responsible in aiding activities such as campaign setup, campaign management, optimizations and performance reporting. The Senior Specialist is responsible for identifying and implementing optimizations as approved by the Account Manager and client. He/she provides input in the construction of client decks and status documentation. The Senior Specialist supports the Account Manager and in client activation.

Responsibilities

• Aid Account Manager in execution, management, and optimization of large online media campaigns and programs for agency clients (e.g. auction/exchange-based performance media, audience-based buying, remarketing campaigns)
• Manage the execution and optimization in preparation for campaign launch for smaller accounts
• Assist in the development of client-facing campaign performance reports
• Trafficking campaign tags into Programma...