YAM112003 is looking for a Senior Strategist (B2B) to support the unit dedicated to Business & Corporate communication, working with clients in Italy and internationally. B2B communication requires more than marketing expertise: it demands a real understanding of how companies work, their business model, trade and sales dynamics, organization and decision-making processes. The Senior Strategist (B2B) combines this business mindset with a strong hands-on attitude: a senior professional who designs communication strategies, and then brings them to life across digital and traditional channels, shaping content and marketing mix, defining media strategies and KPIs, analyzing data. The role works in close contact with clients, acting as their strategic reference point, and alongside the agencys strategy and creative teams, bringing a distinctive business-driven perspective into projects and pitches. Responsibilities Design B2B communication strategies, from business and market analysis to st...