Job Description:
Key Responsibilities
TV Media Planning
Develop and implement comprehensive TV media plans aligned with client goals, brand strategy, and audience targeting.Lead campaign planning from start to finish: media selection, scheduling, budget planning, booking, and delivery management.Oversee TV buying negotiations, placement optimization, and inventory management.Track campaign performance, manage timelines, and ensure smooth execution and material delivery with vendors and broadcasters.Monitor market trends and competitor activity to inform strategy and deliver best-in-class recommendations.Analyze campaign performance and deliver post-buy reports with actionable insights and optimization strategies.Integrated Media & Strategic Planning
Support cross-channel planning by aligning TV efforts with other traditional and digital platforms (OOH, social, online video, etc.).Co...