BFL Group is one of the world’s leading off-price retailers of fashion and homeware. With headquarters based in United Arab Emirates, we serve over markets across the region and Southeast Asia.

Our goal is to delight customers and entice them back with the promise of exceptional pieces that excite – all at up to 80% off the original retail price for fashion designer brands. Our unique “Treasure Hunt” model ensures there is always something new to explore, desire and discover within our stores. Our customers walk out with new items every time they visit any of our stores.

Role Purpose

The role is responsible for executing and optimizing user experience and CRO initiatives across e-commerce platforms. It focuses on analysing data to generate actionable insights, implementing optimization activities, and supporting experience improvements through wireframes and CMS execution. The role collaborates closely with cross-functional teams to enhance digital perfo...