Senior UX/UI Designer

About the job Senior UX/UI Designer

Key Responsibilities Work effectively with cross‑functional teams to conceptualize products and services, leveraging data to drive original design ideas and decisions using Brand CI. Lead implementation and performance of techniques such as voice of the customer initiatives, journey mapping, and qualitative touchpoint analysis. Identify customer pain points, challenges, and hurdles; advise on approaches to eliminate negative experiences and enhance customer interactions. Conduct research and analyze data to develop a sound understanding of customer segments, trends, needs, and expectations. Define and deliver products and services that meet customer needs by selecting the best possible approaches within established systems. Build effective working relationships and provide high-quality professional services to support delivery of business strategy and plans. Identify shortcomings and suggest improvements to existing pro...