Job Description

Position Title Senior Digital Analytics Specialist Department Insights & Data Group

Reports to Functional Lead, Digital Analytics Location Madrid

Summary

The Senior Digital Analytics Specialist plays a key role in architecting, developing, and optimising the organisation’s digital analytics ecosystem. This is a highly technical, hands‑on position requiring strong JavaScript expertise, advanced tag management skills, and the ability to design end‑to‑end analytics solutions across multiple brands and platforms. The role acts as the technical authority for tracking architecture, event frameworks, implementation strategy, and troubleshooting of complex issues. Working closely with BI, Marketing, Product, SEO, and Engineering teams, the Senior Specialist ensures accurate, scalable, and privacy‑compliant data collection.

Key responsibilities

Digital Analytics Architecture & Solution Design

• Design high‑l...