About The Role

The SEO & Web Acquisition Analyst owns two deeply connected surfaces: organic search as an acquisition channel, and the company website as the primary conversion environment for new users.

In this role, SEO and web work are inseparable; ranking for the right keywords matters only if the landing page converts visitors into first-time deposits (FTDs). You own the full journey from search intent to first deposit, being accountable for both traffic acquisition and conversion.

You will think like an SEO strategist, act like a web product owner, and measure everything against a single north star: acquisition.

Core Responsibilities

SEO Organic Acquisition

• Own the end‑to‑end SEO strategy: keyword research, content architecture, on‑page optimization, technical SEO, and link building.
• Build and maintain a keyword universe mapped to acquisition intent, prioritizing terms that drive users likely to convert t...