The SEO & Web Acquisition Analyst owns two deeply connected surfaces: organic search as an acquisition channel, and the company website as the primary conversion environment for new users. This is not a role where SEO and web are treated as separate workstreams handed off to different teams. Here, they are one because ranking for the right keywords only matters if the page those users land on converts them into FTDs. You own the full journey from search intent to first deposit, and you are accountable for both the traffic and what happens to it.

• Own the end-to-end SEO strategy: keyword research, content architecture, on-page optimization, technical SEO, and link building.
• Build and maintain a keyword universe mapped to acquisition intent prioritizing terms that drive users likely to convert to FTD, not just traffic volume.
• Conduct regular technical SEO audits and drive res...