Responsibilities:

-Executes tests, collects, and analyzes data and results, identifies trends and insights to achieve maximum ROI in paid search campaigns.

-Tracks, reports, and analyzes website analytics and PPC initiatives and campaigns.

-Manages campaign expenses, stays on budget, estimates monthly costs, and reconciles discrepancies.

-Optimizes copy and landing pages for search engine marketing.

-Performs ongoing keyword discovery, expansion, and optimization.

-Researches and implements search engine optimization recommendations.

-Researches and analyzes competitor advertising links.

-Works with the Web development team to ensure SEO best practices are properly implemented on newly developed websites.

-Works with the Social Media team to drive SEO in content creation and content programming.

-Recommends changes to website architecture, content, linking, and other factors to improve SEO positions for target keywor...