직무 소개
Role Purpose
Execution of marketing plans (including annual promotional calendar) to support the delivery of WG&S Korea trade vision and strategy.
주요 업무
Accountabilities
Execute customer marketing plans in alignment with Commercial Strategy Manager and Sales teams to address consumer and shopper activation opportunities.Ensure trade activation is shopper & retailer-insight driven, aligns with brand strategies and delivers commercial KPIs. Execution of point-of-sale materials for all trade activations. Ensure point-of-sale delivers effective shopper communications, provides commercial solutions in on/off-premise environment, is premium, cost effective, planned/ordered using RTC opportunity analysis.Work closely with agencies coordinating and ensuring timely quality execution, sourcing of collaterals/promotion materials etc. Trend reporting and research studies on cus...