Shopper Marketing lead, expert in the field, driving the Nordics Foods BTL calendar across four markets (DK/SE/FI/NO). Leads, develops, executes and evaluates in-store marketing initiatives, in order to maximize conversion and build brand equity in close collaboration with local distributors, brand managers and the commercial team. 

This person has full ownership of BTL A&M budget on Foods / PO1 initiatives. Additionally she/he manages one FTE (Student Assistant) and is the primary face of PepsiCo Shopper Marketing towards our distributors daily. Overall contributing to the execution of the Commercial Building Blocks as defined in the annual Joint Business Plan.