Explore the impactful role of Shopper Product Strategy Lead at Mars Wrigley, focusing on shopper marketing analytics and decision-driven strategies in North America.
As a key leader, you will collaborate with data engineers and business teams to formulate actionable insights that drive marketing success and foster innovation. This global position requires adept relationship building and a keen understanding of shopper marketing analytics to deliver robust solutions and capabilities.
Key Responsibilities:
• Lead analytics development for optimizing shopper marketing investments
• Deliver comprehensive analytics and marketing campaign measurement
• Spearhead complex projects that offer actionable market insights
• Partner with stakeholders for effective problem-solving
• Manage and translate business needs into analytics priorities
Requirements:
• Bachelor’s degree in Business Administration, Engineering, or related
• Significant experience in analytics and ...